We all want to consume more sustainable, but finding and comparing sustainable products is quite difficult and time-consuming. And how do you find out that the offer is really sustainable and that brands act honestly and sincerely?

Consumers no longer have to search endlessly for sustainable products and brands. It's all sorted out for them and checked on content and truth. They only receive recommendations and buying advice for products and brands that fit seamlessly with their 'sustainability drive', situation within the household and their buying behaviour. With this form of 'impact shopping', sustainable consumption by households is stimulated and accelerated. Sustainability becomes considerably cheaper and therefore accessible to the masses.

The subscription of 60 euro per year is our only source of income. Guarantees the best deals on a complete range of products households spend their income on a daily basis. Fair and transparent priced. No hidden commissions for partner brands. Guarantees our independence. The price difference between a traditional and a sustainable product is largely or completely eliminated. The financial benefit on the first purchase will exceed the subscription fee. Figures from the Central Bureau of Statistics show that families with children and baby boomers can improve their disposable income by several hundred euros per year.

Through practical and educational information, the consumer discovers what already is possible today. Households decide for themselves which form of sustainability they find important and can follow in their own pace their path to sustainability. Consumers are regularly invited to express their opinion. This makes it possible to indicate which brands and products they would like to see added to the offering. Thus have direct influence on the value of their own subscription.

The orientation and purchase process of a consumer is difficult, takes a lot of time and creates uncertainty when choosing sustainable products.

The 'world of sustainability' is flooded with homonyms, polysemes, technical slogans and words of English origin. Fake news, anonymity on the web, misleading ads, sponsored influencers and greenwashing cloud the judgment about the social relevance of brands. Platforms, marketplaces and price comparison sites use filters and tags to find sustainable products. This requires consumers to have knowledge about the way in which tag' are assigned as well as knowledge of the chain of a product. Retailers who use their own set of criteria that are often only known and understandable for a limited and specific target group. Official and industry-related certification institutes that use diverse and industry-specific criteria.

The orientation and purchase process of a consumer is complicated, time consuming and can create uncertainty when choosing sustainable products. Difficult for consumers to build up bona fide knowledge and verdict on subjects as raw materials, the environment, human rights and the relevance of brands. We help our members by providing facts. Explicate our findings and choices. Settle discussions with consumers, competitors, interest groups and media with reason. 

Another platform with only commodity products where high commissions are hidden in the price?



The subscription gives access to the best deals on a complete package of products on which a household spend their disposable income on. A wide range of affordable products and services. All with social and societal relevance. We take the lead in putting together with our partner brands new product-market combinations (co-creations), exclusively reserved for subscribers. 

Isn't the volume of subscriptions the most important market entry barrier against new entrants?

The subscription model enables a hybrid distribution model. This is in contrast to the commission-based income models in which only individual consumers can participate. The different distribution channels are: for private individuals as access to sustainability and improvement of their purchasing power, for employers as a secondary employment condition, for collectivities as a marketing tool, for distribution partners as extra turnover and for projects where many consumers or employers come together. Depending on volume and efficiency, it is possible to switch between the different distribution channels. The subscription model opens up the possibility of applying commercial constructions, in the form of financial kick-backs or donations, to customers of size.

The decision to renew the subscription was made quickly. The annual benefits per product are a multiple of that 60 euro. Cancellation of the subscription means that these benefits will expire. Statistics from Statistics Netherlands show that consumers remain subscribers to such platforms for at least 7 years.