2% of the annual subscription revenue is donated to local social and societal initiatives.

The foundation, with its independent board, will be responsible for supervising the spending of donations. The foundation has own articles of association. Therein stated that its aim is to promote national or local initiatives giving an impetus to social innovation or contribute to a more conscious approach to sustainability in the broadest sense of the word.

In principle, the income of the foundation will only come from donations from subscription revenue. No donations from other sources. The foundation does not aim to make profit. Personnel, administration and office costs of the foundation will be borne by the local operating company in exchange for the publicity rights.

For the day-to-day affairs within the foundation an executive committee of 2 people will be appointed. In addition to the executive committee, 4 people will be added to the board of the foundation. 2 board members appointed from the group of subscribers and 2 board members submitted by partner brands. The board is responsible for reviewing applications, allocating donations to initiatives, administrative handling and controlling the allocated funds.