We stimulate sustainable consumption through the growth of insight and awareness among consumers. To inspire with the many possibilities. By providing useful, practical and educational information so that they can determine for themselves which form of sustainability is important to them and at what pace they want to adjust their purchasing behaviour. Give people ideas on how they can further implement the change. But also what is possible when you start thinking beyond conventions. Provide people with smart deals that make it possible for them to pursue their ideals. At the same time to maintain their achievements. A fixed percentage of the subscription is donated to our foundation with which local projects are financially supported.